Breezes Journals

What doesn’t fit in your travel bag, lives here.

The Breeze Journal

Style in motion. Thoughts with a passport.

This is where the mood lives.
The stories behind the scent. The mindset behind the movement.
Style, memory, and travel—written the way we wear them: with intention.

The Breeze Journal is your inside look at how we think, design, and live.
Not just collections, but conversations.
Not just looks, but the logic—and the feeling—behind them.

With over 60 pieces and counting, it’s less about updates, more about understanding.
Less “how to,” more why now.

If you feel something, keep reading.
If you don’t—
That’s fine.
Some Breezes take time to hit.

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Why Your Style Should Be Unapologetically Yours

stevemartijncom
Nov 14, 2024
2 min read

Let’s be real: it’s easy to get sucked into the hype. Fashion trends sweep across social media, and before you know it, everyone seems to be wearing the same thing. But what if you could be the one setting the trend rather than following it?

Authenticity Over Approval There’s something magical about the people who dress for themselves. It’s in the confidence they carry, the aura they project. Fashion, for them, isn’t about getting “likes” or validation; it’s about personal authenticity. Imagine the freedom of not worrying about whether your look fits into a mold—of walking into a room and knowing your outfit is 100% you.

Fashion Stats You Should Know Consumer trends are shifting in big ways. A recent report by ThredUp showed that second-hand clothing sales grew 24 times faster than the primary retail market in 2022. With more people choosing to thrift, resell, and buy quality pieces, we’re seeing a cultural shift from fast, throwaway fashion to more mindful and meaningful style choices.

Being a Trendsetter: The Pros and Cons When you step away from what’s popular and start exploring your personal aesthetic, you’ll stand out, no question. Sure, you might not look like everyone else—and that’s exactly the point. You’re showing the world that style doesn’t need to be copied to be cool. However, blazing your own fashion trail can feel a bit lonely when everyone else is caught up in the same trends. But remember: being a trendsetter means you’re inspiring others to embrace their own style journeys.

Keep Curating Your Own Collection Forget about fitting in. Focus on finding pieces that make you feel genuinely excited. Whether it’s a bold colour, an oversized jacket, or an unexpected pair of shoes, these pieces are extensions of who you are. Keep curating a wardrobe that feels like a gallery of your best self—because no one else can define that for you.